FAWCETT SOCIETY

The Fawcett Society is the UK’s leading membership charity campaigning for gender equality and women’s rights at work, at home and in public life. As part of my Promotional Media Communications unit at university, I produced a multidisciplinary campaign allying art direction, photography and graphic design skills.

My campaign ‘#Shefeels’ is meant to promote to a wider audience the importance of women’s rights. It is a creative campaign to be hosted both online and offline, through social media adverts and physical billboards. Being a feminist, and more importantly, a woman myself, I felt compelled to help advance the Fawcett Society’s message and bring further visibility to the charity. This project is the result of extensive research, as well as an in-depth analysis of the charity’s past campaigns and tone of voice.