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SHIKITO

Project type

Social Media Management & Creation

Date

2022

Location

London

Soon after graduating, I got the amazing opportunity to work with my first freelance client: Shikito Massage aka. Mathew. Mathew is a Level 5 Massage Therapist, who practices Ayurvedic Yoga Massage and Chavutti Thirumal. He offers treatments in his home town of Dover with a monthly visit to London.

Shikito already had a slight presence online, including Instagram, Facebook and a website, but Mathew wanted some help promoting his services to a wider audience. His goal: attracting more clients.

I would work one day per week on his socials, managing his existing content, as well as developing my own. Mathew has an extraordinary vision, accompanied by very talented friends, among which featured photographers and filmmakers, like Jess Gough, Hamish MacPherson, and Jack Patterson. As a result, they would collaborate to create artistic images and videos relating to his massage practice, which I could then distribute across social media platforms, in the form of stories, posts, reels and short films.

With Shikito, we wanted to display the multi-faceted aspect of massaging - similarly to an art form, Mathew's practice is raw, personal, and transcending. As a result, I was encouraged to think outside the box and created original content such as a Spotify playlist called 'Re-Set', a series of physical prints, or even some 'Behind the Scenes' reels of his eclectic photoshoots.

ig: https://www.instagram.com/shikitomassage/

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